商业与经济杂志

A Suitable Business Model for Bank Branches: Combining Business Model and Malmquist Productivity Index (MPI)

Abstract

Balal Karimi, Mostafa Davtalab-Olyaie and Ali Abdali Abdali

In the recent years, more competitive business area has been used in various industries. According to the researches in the business fields, to achieve a competitive position for the company, it is necessary to use a suitable business model with high performance quality. Using a successful business model is a better choice in comparison with the other available options. But using an unsuitable business model may due to damage for the company. To identify a suitable business model, we use Malmquist productivity index (MPI), which is an economic indicator. To do this, we first propose a business model for commercial bank branches in Iran. We then calculate the productivity progress of each branch after carrying out our proposed business model using MPI. This index will be obtained using data envelopment analysis. This method is the first method to combine business model and MPI for developing an assessment model in business, which is stronger than other existent models. Finally, this method is implemented on a sample of statistical population including 40 bank branches in Iran.