Khare SB, Sushil, Jain PK
After deregulation and consequential opening up of telecommunication service sector, this business does not enjoy anymore the comfort of a captive monopoly business, cost plus regime, assured profits and a captive consumer base. Today the sector is known for intense competition, rapidly changing technologies, consumer needs/expectations and shifting loyalties. The strategic planning methods which worked for a relatively stable business environment of past are no longer suitable and the sector requires a flexible approach to strategy making. Strategy formulation, by analyzing the Flowing Stream Strategy Crystal elements, provides a flexible framework. This paper attempts to first understand the elements of the strategic crystal which are in play in telecommunication service provision business and then develop hierarchies among these elements using Total Interpretive Structural Modeling (TISM). The hierarchies so developed help in understanding the relative importance as well as the inter-relationships of various factors and forces which help in strategy development in this fast changing industry.
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