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大众传播与新闻学杂志

Political Visuals Dominate in the Vernacular News Papers: "A Content Analysis of Front Page Political Visuals of Leading Indian News papers"

Abstract

Pradeep Kumar Tewari

India is world’s largest democracy with 81 crore electorate for the 16th Lok Sabha out of 1.27 billion population. This study examines the representation of political visuals from the leading English Newspapers and vernacular Newspapers in 2011 on the front page. In the process of this study, 355 political visuals out of the 2,394 total visuals from the 336 front pages (editions) of eight selected newspapers of Chandigarh editions were examined. The results of the study indicated that vernacular news papers published more number of political visuals as compared to English newspapers in India and there was a greater significance attached to visuals in Language press/vernacular newspapers. All the selected vernacular newspapers have published more than 10% political visuals on the front page and Punjab Kesri carried 23.9% political visuals. Majority of the political visuals, 71.5%, were used along with a story on the front page while 28.5% visuals were published without a story attached to it and as a stand-alone picture symbolizing an event or certain circumstances. The Tribune, a prominent English newspaper of North India, was the only English newspaper which used 100% visuals with story.

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