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Strategic Integration between U.S. Airways and Iberia in One World

Abstract

José G. Vargas-Hernández

The air transportation is one of the most important international industries; there are three major networks or strategic alliances (One World, Sky Team and Star Alliance). They seek to overcome each other, whilst the members leave the guild and join another. This paper attempts to determine the reasons for the performance of the joint venture and the performance of firms within the alliance.

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