大众传播与新闻学杂志

This is a content analysis of Chinese media and communication studies published in the top four Chinese journals, Association for Education in Journalism and Mass Communication, International Communication Association, National Communication Association journals, and top European journals from 1998 to 2010. Developed on previous studies, this study further explores objective of study, level of analysis, countries in comparison and author affiliation. This study strives to identify basic contours of studies on Chinese media communication in China and beyond; locate junctions and disjunctions between Chinese and Western perspectives concerning media and communication studies.

Whether we like it or not, whether we are ready for it or not, the phenomenon of globalization is more actual than ever. Needless to say that there are different ways to approach this hot topic, different levels of debate, different points of view. What is certain is that globalization is intimately connected to sharing information, media (especially new media) often being regarded as the main vehicle for its rapid expansion. Without gainsaying, globalization has impacted tremendously on the media and this article discusses a critique of globalization theory from the viewpoint of media. First it highlights the overall importance of media for the core argument of globalization’s far pervading effects and then it argues that unhistorical treatment of globalization lacks a critical materialist analysis of new media sphere. With the expansion and extension, the debates of impacts, effects and influences of globalization inevitably divide the world into centers and peripheries. This paper addresses the assumed functions of media in the backdrop of economic, cultural, technological and new media spheres developed in the recent decades. The paper also highlights some of the challenges that media has to face in a globalised world. This all is in the context of the rise of neoliberalism that overlaps with the development of globalization theory.

Because of important role of media in shaping public opinion in modern societies, it seems necessary to develop long-term policies in order to steer the media towards a great level. Despite its importance, there have been no effort for shaping the media policy, and most publications just consist of explanation of governments’ performance in media field. In the present study, attempts were to achieve the desired model for policy in the Islamic Republic of Iran Broadcasting (IRIB) [1] by explanation the necessity and challenges in front of this media. We use literature to find the factors affecting the media policy also achieve lots of information during the interview process. The research method used in this study is the data-oriented theory (grounded theory) which has been made through profound interviews with 12 experts in the field of media as well as senior managers of IRIB and academic experts. The sampling has been carried out through the Snowball method and the interviews’ results have been put in the paradigm model format after the coding phase and then the optimal policy-making model has been shaped for IRIB.

1999 ??Furnham ? Mak [1] ??????????? 14 ????????????????????????????????? McArthur ? Resko [2] ??????????????????? 1989 ?? 2008 ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????