大众传播与新闻学杂志

The study aimed to resolve the impact of immediate sales promotion techniques on brand recall. The independent variable divided into three subvariables: price reductions, free samples, and purchasing vouchers. The research population is all foreigner workers in the private sector in Riyadh. A proportional stratification method was used, and the recommended sample size was 387 customers. The study concludes that a statistical impact of free samples on brand recall and there was no impact of immediate techniques on brand recall. Finally, the study presented and recommended a set of marketing implications to develop uses of sales promotion techniques in the retail stores.

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