大众传播与新闻学杂志

The emergence of e-learning as an alternative learning tool amid the COVID-19 pandemic has various challenges and opportunities. The global COVID-19 pandemic has caused many negative impacts and the adaption of new normal in various aspects. The COVID-19 pandemic has led to the usage of e-learning which has been seen as a precautionary as well as an improvised medium in the education process in india. This research aims to explore the experiences encompassing the benefits and challenges faced by students in schools by implementing e-learning as an innovative learning method in the future. Through the mixed-method approach, it can be concluded that e-learning can be accepted as an effective solution in dealing with the COVID-19 pandemic in the field of education, but it still requires improvements in terms of infrastructure in regards to device availability and internet facilities, and interaction amongst teacherstudent and student-student so that e-learning does not merely move classrooms into digital classrooms, but also provides a wider transformation and hence overall experience that makes it easier for students to learn and gain knowledge. Research provides student perspectives on undergoing e-learning which is expected to be a recommendation tool for schools to establish and provide a good e-learning model and a hence better experience.

The current study has been designed to study the relationship between social media usage and health awareness practices as well as panic among the Indian youth during COVID-19. A survey was conducted among the university students in Delhi-NCR region to assess the effect of social media on their health behaviour in the wake of the pandemic. An online survey of 250 students was executed employing a 5-point Likert scale based self-administered questionnaire consisting of 23 questions. The data was analysed using smart PLS-SEM (Partial Least Squares Structural Equation Modelling). The results indicate that behavioural change in a person is key to his protection against the lethal virus. While the social media induced panic does not trigger a positive behaviour change, neither does it lead to protective practices. Moreover, it also shows that the higher the level of awareness about COVID-19, the more likelihood of exhibiting positive health behaviour and adoption methods of protection. It is also revealed that while social media promote behaviour change, protection and public awareness, it may also infuse panic among the users.

Advertising is a simple tool for marketing. Every media platform has its advertisement department and being the dominant one among the other departments. This is the reason behind the growth of the advertisement industry in a full-fledged manner over a short period. The role of advertisements is highly inevitable for creating persuasions. This study aims to analyse the transformation of culture and society through these advertising appeals and how it affects the stereotypes. Because India has such a large population and cultural diversity, the advertising business has developed a variety of adverts to ensure that they appeal to a wide range of people and persuade others to buy the merchandise by enticing them. The appeals are made in such a way that it has an impact on people's purchase decisions. For that, every advertising agency goes under various stages including psychological for getting the best results by selling their products. So that every advertisement mend to appeal to the audience. This study tries to bring light on Indian advertising appeals and how it is affected culture and society.

Globally, communication is widely accepted as a tool for accelerating development in urban and rural settings. In many rural areas the channels and media sources which are available to the resident indigenes for development information are not ascertained because of a number of factors which could range from inaccessibility of these areas, to lack of awareness of media and the unorganized nature of these rural areas. This paper is based on a study which investigated the existing channels of communication and media which citizens are exposed to, and the most beneficial development information to the citizens in a rural community in Nigeria. The study found that the existing interpersonal channel of communication was preferred over the media of radio which was also the next leading source of development information to citizens in the rural community. Therefore, community leaders should ensure that resident indigenes are exposed to development information in the mass media by ensuring that adequate information is given to the citizens.

Despite promulgating numerous announcements and statements in the world media over several decades, the newspaper advertisements placed by Maharishi Mahesh Yogi have never been systematically analysed. Using a sequential explanatory mixed methods research design, this study explores for the first time the content of these advertisements. The quantitative phase describes the source of advertisements, including dates and places of publication, use of quotations in advertisements, newspaper publication names, and the general content of advertisements, while the qualitative phase explores the main themes addressed by the advertisements; thematic analysis is supported by illustrative excerpts.

Results indicate that 140 advertisements were published in all regions of the world between 1977 and 1991, 86% of them issued by just six entities but appearing in most major newspapers and magazines, including Bulletin Today, International Herald Tribune, Newsweek, The Daily Telegraph, The Economist, The Guardian, The Indian Express, The New York Times, The Times, The Washington Post, and TIME. The nine content areas covered by advertisements include economics and industry, education, government and politics, health, medicine, and war or conflict, with main themes spanning topics directly related to Maharishi’s teachings, such as discovery of the Unified Field, Maharishi Ayur-Veda, Maharishi’s philosophy of education, and his solution to problems, many supported by theory and quantitative and qualitative evidence from empirical research. Content and themes somewhat parallel statements made by Maharishi in a series of press releases issued juxtapositionally with these advertisements.

The ongoing review has been intended to concentrate on the connection between web-based entertainment use and wellbeing mindfulness rehearses as well as frenzy among the Indian youth during Coronavirus. An overview was directed among the College understudies in Delhi-NCR locale to survey the impact of virtual entertainment on their wellbeing conduct following the pandemic. A web-based review of 250 understudies was executed utilizing a 5-point Likert scale based self-controlled poll comprising of 23 inquiries. The information was dissected utilizing shrewd PLS-SEM (fractional least squares underlying condition displaying). The outcomes demonstrate that social change in an individual is vital to his security against the deadly infection. While the virtual entertainment initiated alarm doesn't set off a positive conduct change, neither does it lead to defensive practices. Additionally, it likewise shows that the higher the degree of mindfulness about Coronavirus, the greater probability of displaying positive wellbeing conduct and reception techniques for security. It is likewise uncovered that while online entertainment advance conduct change, insurance and public mindfulness, it might likewise inject alarm among the clients.