大众传播与新闻学杂志

The use of communication technology is growing rapidly in colleges and universities. The objectives of this study are to identify the effect between age, level of the study, field of the study, gender and income on attitudes toward the Internet, problems in using the Internet and gratification of Internet usage. The present study used the quantitative method by means of a questionnaire survey as a means of achieving its objectives. Sample size for this study is 440 and University Putra Malaysia is chosen as a location. Also quota sampling applied for this investigation. Personal factors in this study include (age, gender, income, level of study and field of study) of respondents. The findings of the study revealed significant relationships between age and attitudes towards Internet, problems in using the Internet and gratification of Internet usage. In addition, there is a significant relationship between educational achievement level and problems in using the Internet. There is a significant relationship between income and attitudes towards Internet, problems in using the Internet and gratification Internet usage.

The paper examines the theoretical constructs and applications used to create teaser campaigns in print
and television advertising. This paper explains the nature, composition and role of teaser advertising in product
promotion. It emphasis that even though this unique creative format is rooted in attention theories of persuasive
communication, its potency w.r.t to recall and recognition functions is advertising cannot be ignored.

This study examined how the U.S. mainstream press and the Black Press portrayed former Haitian President
Jean-Bertrand Aristide from 1991-2011. Using narrative analysis, this study found that the mainstream press primarily depicted him as a savior of poor Haitians, and as a corrupt politician. The Black Press portrayed him in the same manner, but also depicted him as a victim of U.S. foreign policy. The findings led to the conclusion that the coverage by the Black Press is often similar to that of the mainstream. However, the Black Press is, at times, more inclined than the mainstream to challenge the U.S. status quo.

The prime aim of this study is to find out the Arab Female TV reporters’ perception of ‘job satisfaction’ and to identify the factors which affect job satisfaction of female TV reporters. How ownership and management policy of the TV station could affect job satisfaction among female reporters are among the questions examined in this study. In this research we sought to determine satisfaction with 15 distinct areas of employment (Company policy, Supervision, Relationship w/Peers, Relationship w/boss, Work conditions, Salary, Achievement, Recognition, Work itself, Responsibility, Advancement, Growth, Job Security, Work expectations-Decision making) by using two of the most often used survey instruments (Job Descriptive Index and Job In General) that measure job satisfaction. A total of 200 questionnaires were to be completed by male and female news reporters who are identified as full-time employees of both governmental and Private Arab TV stations (Dubai Media TV channels & Middle East Broadcasting Center (MBC) TV channels). Fredrick Herzberg’s two factor theory, power distance, and masculinity–femininity theory of Hofstede have been chosen to analyze data as well as variables. Moreover, In-depth interviews were conducted with 10 news personnel in governmental and non-governmental TV Stations to enrich the quantitative data with qualitative evidence.

The media in Uganda face various challenges in their development path although information about this reality is not fully or properly documented. The area of peace journalism is not an exception. Uganda suffered from civil strife, especially armed conflict, between 1966 and 2008. This paper attempts to analyse the representation of peace and armed conflict issues from a peace journalism perspective through a critical assessment of the content published by Uganda’s dailies during the peace negotiations between the Government of Uganda and the Lord’s Resistance Army between 2006 and 2008. It concludes that the two main negotiating parties as well as the analysed media engaged in some level of manipulation to, on the one hand, get their preferred points of view published and, on the other, to guarantee access to key sources of information.