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大众传播与新闻学杂志

体积 4, 问题 3 (2014)

研究文章

Media Analysis of Women’s Participation in Politics

Shafqat Munir, Hassan Shehzad and Aoun Sahi

Media and politics go hand in hand as both depend on each other for their respective functioning. With opening up of democratic political space in Pakistan, media got added space and role to push for an increased political participation of non-traditional political segments of society, civil society, academia, women and minorities. Since 2002, women’s political participation apparently went up with the increase in number of reserved seats for women in parliament and assemblies and 33% quota in local bodies. Independent electronic media and print media too got opportunities with more space to operate. During last 10 years (2002-2012), expansion in media (outlets and space) in Pakistan with 24/7 coverage pattern created opportunities for many to claim their share of news coverage. Since more women came to politics during this decade, so they were exposed to media space for their respective political activities.This research paper on ‘Media Analysis of Women’s Participation in Politics’ aims to explore changes taking place in media patterns and messages vis-à-vis women in politics and their impact on society covering a decade from 2002 to 2012. The paper finds that coverage of women politicians by media was increased after 2008 when the PPP led democratic government replaced the Musharraf led government. But this increase could hardly influence acceptance of women politicians in society because media largely and generally portrayed women politicians as fashion celebrities or in television debates as non-serious politicians.The paper finds that though media provided expanded space to women politicians, it could not contribute as desired in terms of breaking barriers of gender, class and personal clout. Though some women politicians having clout and from the affluent class did get space in media but generally there have been limited opportunities for women politicians from the lower middle class and with less glamour to get their due share in politics and society projecting through the media.Though the media did give space to women parliamentarians elected on the reserved seats on nominations of their parties, It could not bridge the gap between society and these women parliamentarians as they did not have their constituencies and were not answerable to the masses/society. That is why society and people hardly took them as influential in politics and decision-making and media too gave them coverage for the sake of coverage. The women who were directly elected to the parliament have a different case. So, the study finds that media could have adopted such strategies that would have engaged talented woman politicians in healthy social-building dialogue, which it could not.

研究文章

A Study on the Internet Usage Pattern of Postgraduate Students of Gulbarga University

Vijaykumar Meti

Education these days has been the top priority for any family or individual, and no doubt amongst the latest technologies to promote and maintain the education standards the Internet comes first. Internet is not only an access to websites; it is abound of resources of information and knowledge. The resources provided on various websites are indeed very informative and useful for professionals and students as well. The only pre-requisite is the research over the Internet for a specific educational topic, and then this information just needs to be filtered to gain the basic knowledge of what you are looking for. Therefore, these are true Internet resources which deal with every individual’s education needs. An attempt has been made to explore and study the consumption pattern in regards to the usage pattern of Internet of postgraduate students in the Gulbarga University. The study also includes student’s rationale of Internet usage, and also the impact on them based on the sample of 100 respondents in the selected postgraduate departments of Gulbarga University. The results are discussed and have been observed the attitude of students towards information technology, and the purpose of Internet usage for students.The objective of research was to evaluate weather is there any relationship between the usage of Internet and students academic performance. To better understand the relationship how the Internet affects university students learning the following questions should be answered. What are the benefits of using the Internet as part of a university education” what are the main factors affecting such use? What is the impact of such use on student learning? What does it take to encourage positive attitudes in students toward Internet use? This study tries to answer these questions by exploring the antecedents to and the impacts of Internet use in university education.

研究文章

The Impact of Electronic Words of Mouth (eWOM) to the Brand Determination of Higher Education in Malaysia: From the Perspective of Middle East's Student

Azizul Halim Yahya, A Aziz Azizam and Dzulkarnain Bin Mazlan

Electronic word-of-mouth (eWOM) refers to the knowledge exchange between people in the online sphere. Most studies on eWOM focuses on product and services, subsequently, the exchange of knowledge has a direct relationship on brand determination. Therefore, this affects the overall value of the organization. The purpose of this paper is to examine the brand determination of Higher Education in Malaysia from the perspectives of Middle Eastern students in Malaysia. A semi-structured focus group was conducted among Middle Eastern students studying in various public and private tertiary institutions in Malaysia. The thematic analysis was generated by using qualitative data management in order to enhance the rigorousness of the findings. Consequently, the key indicator for this study is the value of information from eWOM that effects the brand determination. Good brand value is an important tool in enhancing as well as altering or reinforcing stereotypical views. The results of this study have brought out sever

评论文章

Fragile Democracy, Indications of Failed State and Lack of Good Governance: Perspective Bangladesh

Samia Rahman and Syed Mahfujul Haque Marjan

After the Liberation war Bangladesh started its journey towards democracy. However, the democracy of the country stumbled several times due to the the breakdown of political parties. The enmity and distrust among the political parties, religious extremists groups, lack of good governance, corruption, violent protest brought the failure of the democracy. Military rules and discontinuity of democracy brought the steps of third force. As a result the parliament becomes less important and inactive. In this paper, the present problems underlying these facts in Bangladesh are analyzed and focused on how the fragile democracy brings third force to take the power and indicates the states towards the path of failure.

研究文章

Portrayal of Pakistan in the New York Times and the Washington Post: A Study of Editorials during 2008 to 2010

Ghulam Shabir, Tanveer Hussain and Yasir Waseem Iqbal

This research explores the image of Pakistan in The New York Times and The Washington Post editorials during Feb 2008 to Jan 2010. It found that the overall image of Pakistan remained positive in both newspapers. It based on hypothesis that “the overall ratios of unfavorable coverage about Pakistan would be greater than favorable coverage in The New York Times and The Washington Post” and tested through content analysis and two communication theories (mediaconformity and media framing) are applied. 89 editorials published about Pakistan during proposed period of research in both newspapers in which; 35.47% coverage remained positive, 32.50% negative and 31.94% remained neutral. Moreover: portrayed about Zardari administration, politics of Pakistan, aid for Pakistan, American strategies towards Pakistan, Pak-US relations and Pakistan role in war on terrorism remained positive. The portrayal of Pakistan, Al-Qaida & Taliban problems of Pakistan and religion remained negative while the portrayal of ISI, indo- Pak relations& Kashmir and Afghanistan insurgency and Pak remained neutral.The findings of the research support media conformity theory as; American media follows the American government foreign policies and portrayed positive frame of Pakistan.

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