大众传播与新闻学杂志

The history of pedagogy reflects many changes in methodology, curriculum and institutional structure and management but one thing that seems to transcend time is the central role of the classroom teacher. At all levels of learning from the preparatory to higher levels of education, the role of the instructor remains paramount. Even informally, in apprenticeship the trainer plays a significant role in transmission and imparting of knowledge. Educationists have made bold attempts to integrate communication technologies to enrich learning with tremendous success but they all serve to complement the role of the teacher. The education fraternity can be noted without fear of contradiction to be the greatest beneficially of the printing technology. Discoveries of other communication technologies like the motion pictures, the television, radio, computer, internet and digital technologies have all played significant roles in improving transmission of educational instructions. The new media hold promise of stealing the show from the classroom teacher more than any other communication technology so far discovered. There is need to urgently assess the impact these new media technologies have had on learning and their contribution to quality compared to older technologies and the traditional classroom teacher. However, this is not the focus of this paper. The concern of this paper is to explore the variety of new media technologies available for learning and how they can be used to enrich learning. Through literature review method this article poignantly demonstrates how the new media is being used to complement the efforts of the classroom instructor through offline and online presentations, publishing online and offline, social networking, access, connectivity ,search, analytical tools, content creation and design and providing a rich online resources. “The newly released ICT figures confirm once again that information and communication technologies continue to be the key drivers of the information society,” ITU Secretary-General Hamadoun I. Touré.

This Christian philosophical paper analyses the sense of human life. The problem of the life sense many thinkers of the past had been tried to solve for a long time. It is in the center of the attention of the modern philosophy. However the mono-semantic answer to the question about the life sense in the human philosophy does not exist. Various philosophers and thinkers include in the notion of the life sense different contents. And there are only Christian men and women who found the life, full up of the sense. They began from that, that for them the sense of human life is absurd to seek in themselves, in the dark, senseless life of the everyday experience. They found the life intelligent, or, that is the same, obtained the Alive Sense, accepted Christ and went with him.

Political godfather-son conflict has been upsetting Nigeria’s development. The conflict, rooted in clash of values, interest, needs and resources, involved political office holders in top hierarchy of government. There have been scholarly works on the gate-keeping and agenda setting role of the media in political conflicts, but the actual role the Nigerian media play in political godfather-son conflict is inadequate in literature. Thus, this study was carried out to determine how selected newspapers reported such conflict between a former State Governor, Rasheed Ladoja and a political godfather Lamidi Adedibu, in Oyo State, South Western Nigeria. The study period was 2004 to 2006 when the conflict heightened and escalated to physical violence and civil unrest. Five nationally-circulated newspapers were selected for the study, namely: Daily Champion, Daily Trust, Nigerian Tribune, The Guardian and The Punch. Purposive sampling was used to select 105 editorial items in 90 editions of the selected newspapers. The study adopted dialectical hermeneutics in data gathering and analysis. This was done to investigate partisanship, fairness, bias and largely the extent of social responsibility displayed in reporting the conflict by the newspapers. It was discovered that the vast reportage of the conflicts was largely negative as the newspapers overwhelmingly published stories that contributed to escalation of the conflicts. The reportage reflected incitement, partisanship and bias on the part of the newspapers. The reportage could not have helped in reconciling the conflicting parties, but fuelled the conflicts to violence and public unrest. The reportage was socially irresponsible and unethical journalistic practice has become a constraint to the development of democracy in Nigeria. The Nigerian press need to be development oriented by practising peace journalism. This will advance Nigeria’s democracy, as well as help prevent any military intervention in Nigeria’s politics in the future.

Modern business relies by and large to a great extent on sales promotion. In introducing and retaining a product or service, proponents of the product and service depend on sales and marketing promotions. It is against this backdrop that this study is borne to investigate the use of sales promotion as promotional strategy in the malt market in Nigeria using two malt drinks–Maltina and Malta Guinness as samples. The study investigated the effectiveness of sales promotion in the main market unit in the beverages industry in Nigeria. With 500 respondents and two Field managers in the two major malt producers in Nigeria, the study used survey method of data gathering using questionnaire and interview guide as instruments. It found out that sales promotion is an effective promotional tool for the introduction and retaining customers’ loyalty and awareness.

Objective: To assess the attitude and practice of patients in the Bedouin community to the use of cell phones and email for medical consultation. Methods: The study used a structured questionnaire that was completed by a telephone interview of a random selection. The questionnaire consisted of items on attitudes to and use of cell phones and email. Results: The study included 200 patients. One hundred thirty six (68%) were very interested in getting the personal cell phone number of their physician and 40 others (20%) would not object to getting it. Only 44 (22%) used email and only nine of them (20.5%) were very interested in getting the personal email address of their physician. Conclusion: As new technologies, such as cell phones and email, come into wider use it is important to understand how they can be used and integrated optimally into the healthcare system.