大众传播与新闻学杂志

The aim of this paper is to bring out a practice observed in the local media today. The presenters in the local media industry have tendency to mix two languages (Sinhala and English). In English language this is referred to as code switching. The presenters code switch profoundly and affects the language purism. In this study it will be found whether code switching is a must in programmes and find out as to why code switching takes place. The methodology used is quantitative. Self-observations will be included. The target includes presenters, audience, lecturers in mass media and language, and students.

The basic need in the study to understand the social media platforms by which a startup company may benefit since its inception. This study will give an understanding on how social media can benefit the startup company and entrepreneurs who can face the tough living concept in the business world. Every year there are thousands of new startup companies emerges and hope to be the next great success; there are some who are experiencing a great success within limited time. A few that is blessed with a great idea which is even with a better leadership, while most of them will not make it a great success. One word which is true that holds incredible weight in the success of a product called as “Marketing”. The traditional marketing has been taken place by Social Media Marketing. Whereas the failed startups, some of them fail due to an improper vision strategies that they draw at the initial stage.

The purpose of this study is to determine to what extent the growth of community radios have changed the lives of ordinary people in Kenya and globally; in particular the illiterate, the urban and rural poor as well as other marginalized groups. The Kenyan Demographic and Health Survey of 2003 estimated that 60% of men and 71% of women in Kenya have only gone up to the primary school level of education (Government of Kenya, 2003). Robb asserted in his study that, “I choose to focus on radio because as a technology, it is perhaps the most suitable for community media. Unlike television, it does not require extensive broadcast facilities. Nor does it necessitate the cadre of equipment or the level of capital investment that television requires. Unlike print media, community radio does not require literacy for consumption. Lastly, 99% of American homes have at least one radio, a greater percentage than read daily newspapers (55%) have personal computers (51%) or subscribe to cable television (68%) (Media Management Center, 2007). Radio remains an accessible and inexpensive form of community media”. The historical philosophy of community radios is to use this medium as the voice of the voiceless and the mouthpiece of the oppressed people, or by communities that have not been served by conventional communication structures. It should promote development at the grassroots and bring about positive change in a community's living conditions and environment through dissemination of information and promotion of community dialogue through radio debates and dialogue via phone call ins, SMS and even through social media. The thesis of this paper is that community radios are playing significant roles in livelihood improvement especially for people with no other access to mainstream media.

The main purpose of this paper is to find out the influence of News Talk Shows in creating political efficacy among educated youth. The researcher wants to measure the level of political efficacy, that is, level of awareness and level of political participation based on the fact that how much educated youth are influenced by News Talk Shows regarding politics. News Talk Shows are helpful in changing the political structure, political system and political development. Media is a lifeline of socialization. This Paper also develops a framework of political socialization in India. Public opinion is made in democracy by voting and responding to polls besides participating in elections. Special emphasis has been put on electioneering campaigns, voting behaviors and role of media in creating political awareness. Universe for the present study consists of Devi Ahilya University Students, Indore. The researcher has selected 100 samples in nineteen departments of this university.

Background: In June 2013, a severe flood affected Southern Alberta. According to the Government of Alberta, the "scale and impact of the flooding [were] unprecedented in Alberta", causing significant damage to homes and infrastructure. Many of the affected residents were from the First Nations reservations of Siksika and Stoney, outside the Calgary city limits.

Objective: To explore how non-Aboriginal Canadians frame First Nations' experience of the floods in print media, and how individuals involved in flood relief coordination respond to these frames.

Methods: We combined the results of a media analysis of mainstream print media with semi-structured interviews to achieve our objective. Articles from four Canadian newspapers and one international newspaper were included in the media analysis. Three individuals involved in flood relief coordination on reserve were interviewed.

Results: Four frames emerged from the media analysis; the "sympathetic", "unprecedented support", "unappreciative (or whining)", and "property damage or loss" frames. The interview data revealed a perception of bias in print media and that the media coverage of First Nations' experience of the floods was inadequate and inequitable. Participants felt the bias in the media reflected larger social issues surrounding First Nations in Canada. Participants perceived the media as a tool and as a "double-edged sword".

Discussion: We found evidence of what has been characterized as passive racism in the media. We also found evidence of a dichotomy between First Nation and non-First Nation communities, reflecting a larger social divide. The interview data confirm that.