电信系统与管理

The uniqueness of this research lies in its effort of exploring the communication and media adaptation in Small and Medium tourism Enterprises. Literature is reviewed from both qualitative and quantitative perspectives. The mixed approach was used and on the basis of this review some research hypotheses are formulated. Data for the qualitative section was collected from semi-structured reviews with 13 managers of tourism companies. The results fill a gap in the literature, particularly in media research and provide evidence and support for hypotheses.

The aim of this study is to examine the relationship between media usage of managers and communication satisfaction in Small and Medium tourism Enterprises. A conceptual model that hypothesizes the managers prefer to use media that are high in richness, and media usage will affect communication satisfaction in the firms, is tested. In addition, the model portrayed age factor as the moderating variable in manager’s communication satisfaction in firms. The data from 78 tourism managers was used to test the model on seven popular media in use. It was found that there are differences in the media usage and communication satisfaction between the media that are high in richness and media that are low in richness. The findings suggest that the model is plausible in explaining how different factors combine to affect the satisfaction of managers with the new generation of communication technologies. The results also show that Age plays a moderator role for some of the investigated media.

After the successful implementation of TQM in manufacturing it is now being extensively applied in service sectors including banks, to improve business performance. Keeping this in view, the purpose of this paper is to present a detailed overview of the role of service quality and Total Quality Management (TQM), and its critical dimensions in the banking sector. A detailed review of the literature on TQM and service quality concepts was carried out in context of the banking sector. The study further explored the experience of TQM implementation in banks adopting this approach. The findings indicate that to ensure successful implementation of TQM in the banks, there are certain critical dimensions which needs to be addressed, viz: management commitment and support towards TQM, motivating and training of employees, and monitoring of customers’ requirement through feedback. Beside this, it was also found that service quality is an important construct in banking sector and identifies four broad conceptual categories related to service quality. The finding will provide an understanding of the role of TQM and service quality in banking sector and it also provides useful direction for future research.