阿拉伯商业与管理评论杂志

Big Data publications did not clearly align cutting edge marketing techniques with benefits, indicating that research is bipartite between technological and research domains. Additionally, there were only a few publications with co-authors across continents. Additionally, the findings indicate that big Data applications to marketing research are still in its infancy. As a result, for Big Data to thrive in marketing, more focused efforts toward business must be made. Unstructured data generated by new communication technologies and user editing platforms (e.g., text, images and videos) and structured data generated by organizations traditional databases are both forms of Big Data that are currently prevalent. Customer’s decisions are being significantly influenced by social media platforms like Facebook and twitter, leading businesses and brands to incorporate information from these platforms into their marketing strategies. As a result, Big Data is expanding.

We argue that marketers can use internal reporting to create marketing accounts that give a complete picture of how marketing has contributed to the value of the company and make it easier to be more accountable for how market-based assets are used. Our objective is to demonstrate to marketers how they can increase their credibility in highlighting the value of marketing. However, in return, marketers must record their own assumptions in what we refer to as "marketing accounts." We wish to be sure about what we don't do. Discussions regarding the usefulness of commercial brand valuations are unaided by our research. In point of fact, marketing accounts do not in any way necessitate the use of particular valuation models. Brand equity models, customer equity models, or any other model can be used by marketing accounts. A brand equity approach may be deemed the most effective strategy for capturing the impact of marketing on a consumer packaged goods company by the CMO (Chief Marketing Officer).

Consumers are growing relying on online product reviews to make purchase choices. Although reviews are provided directly on e-commerce websites, for higher quality reviews, people are accessing vast resources like Twitter. Social media might be a wonderful resource for checking for product reviews since consumers write about their newest purchases on social media. However, it is hard to hunt for evaluations on social media and combine them. For in-store purchases, seeking up reviews gets tricky since there are relatively few reviews for in-store items. Consumers need to browse many websites while standing in front of the goods to receive reviews and synthesize all the information themselves to make a choice. The suggested 4A framework pulls up reviews across four distinct social media networks, consolidates them, and shows the findings. The flexibility in the suggested framework our findings demonstrate that social media reviews are beneficial in making purchase choices. Although the suggested framework has yet to be adopted by businesses, the findings are fairly favorable and will undoubtedly boost the adoption of social media by enterprises for engagement with consumers.

Employees are the most valuable assets of any organization. It is therefore profitable for an organization to treasure and do everything possible to keep and safeguard those assets. While employee turnover at the end is inevitable, it should however be minimized to the barest minimum. This is because investments on human capital can only be productive when an employee remains with an organization for a longer period of time. Human resource managers have a whole lot of work to do in formulating strategies that will not only reduce employee turnover but also eradicate it if possible. This study attempts to clarify views and explanations on employee retention and strategies for retaining employees using relevant literatures and previous views on the concepts.

The basic aim of the research is to examine behavior of consumer and their purchasing decisions on retail marketing in Anantnag town. For fulfilling this study 200 questionnaires were distributed among the respondents for recording their responses accordingly. The objectives of this study is to know the retail marketing factors Influencing public purchasing actions and how the various factors influence their decision making, for accomplish the objectives of this research study. Study has overtaken various statistical tools like mean, percentile method etc. As we know the buying behavior of the consumers varies from person to person as per their perceptions on day to day due to changes on the factors like psychological factor, demographic factors, geographic factors etc. and accordingly consumers react towards the market similarly as per their need, income, attitude, personality, learning etc. To complete the purpose of this study this research study has brought up the questionnaire as mentioned earlier and questions like subsumed there like, does outer appearance of product influences you to make purchase decision? The conclusion is given bottom.

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