阿拉伯商业与管理评论杂志

This study aimed at examining the impact of elements of service marketing mix on brand equity, from the customers’ point of view (Case study: branches of Melli Bank in Hamadan). And using descriptive-survey research method, and from both forms of data collection, library (the study of literature, articles and sites), and field studies (questionnaire), we addressed the evaluation of the relationship between the independent variable (service marketing mix) and its seven dimensions, including service’s nature, price, and distribution, promotion, personnel, physical evidences, and the banking procedures, with the dependent variable (that is, brand equity from the customers’ point of view). Due to the unlimited nature of the study population, who were the customers of branches of Melli Bank in Hamadan, using Cochran formula and the Morgan table, a sample of 384 people were selected for the study. In this study, a questionnaire was used to collect the data, and in the data analysis section, the simple linear regression analysis test was used to test hypotheses of the study. The results of the research showed that all of the hypotheses of the study have been accepted, and among the seven dimensions of the service marketing mix elements, promotion index, with the value of 0.675, has the highest impact on brand equity from the point of view of customers in the branches of Melli Bank in Hamadan.

Job satisfaction has been of great interest in the field of organizational psychology. The primary goal of this study was to investigating the predictive relationship in between employee’s job satisfaction and intention to leave. The mediating role of loneliness between job satisfaction and intention to leave was also investigated among prison staff. A total of 154 participants were employed at two different prisons in the city of Bursa, Turkey. Data were collected using the Intention to leave Scale, UCLA Loneliness Scale and Job Satisfaction Scale. As hypothesized, loneliness was found to significantly mediates the relationship between Job satisfaction and Intention to Leave (p<.005). Moreover, loneliness predicts intention to leave (p<.005). The results manifested that job satisfaction predicts intention to leave and loneliness (p <.000). The path also revealed that loneliness at work fully mediated the relationship between job satisfaction and intent to leave. The ï¬Ã‚nal model also showed a signiï¬Ã‚cant path from intent to leave through to job satisfaction and loneliness. The result of the Sobel test supported the significance of the mediating effect of loneliness (p<.001). The limitations of the study are considered and the implications of the results for increasing an individual’s job satisfaction are discussed.

This paper examines the factors that affect the liquidity risk for Islamic and conventional banks in Gulf countries, using the panel data for 11 IBs and 33 CBs between 2006 and 2013. Our results show that return on equity, Net Interest Margin, Capital Adequacy Ratio and inflation rate have a positive impact on liquidity risk for Islamic banks, while returns on assets, Non-Performing Loan, size and GDP growth have a negative impact.On the other hand, in conventional banks, size, Return on Equity, Net Interest Margin, Capital Adequacy Ratio, GDP growth and inflation rate have a positive impact, whereas the Return onAssets, Non-Performing Loan have a negative impact on liquidity risk.This study tries to see how Islamic and conventional banks manage their liquidity in response to changes on the basis of several factors.

This paper shows how the behaviour of a single change agent affected outcomes. The mechanisms were demonstrated through which actions contributed to the non-achievement of planned outcomes and to the appearance of unintended, unwanted and unpredicted outcomes. The investigating was carried to establish if there were differences between good and bad change agents and also to investigate a change in an organisation with offices in several locations and analyse what happens when an organisational level change is implemented at each of the sites. By doing so we will be able to make comparisons between several change agents in a similar situation. Comparison change processes in several companies to determine the role played by structure in change management compares to the role played by agency.

This article examines the relationship between monetary policy and financial stability, in the experience of six south Mediterranean countries (Tunisia, Morocco, Egypt, Lebanon, Jordan and Turkey) over the period 2006M1- 2013M12. This research analyzes the monetary policy contribution to financial stability using a structural vector Auto-regressive model. Our empirical results show that the short term interest rates is affect the selected asset prices depends on the strategy of the monetary policy. For countries that adopt a flexible exchange rate regime such as Tunisia, Morocco, Egypt and Turkey, the interest rate is conducive to financial stability. However in countries that adopt a fixed exchange rate regime such as Jordan and Lebanon, the interest rate is not an effective tool for promoting financial stability.

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?????????????? (2012-2017) ??? 9% ????????????????????????????????“?????”???????????????????? 4.03 ????????? 40% ????????????????????????????????????????????????????????????????????????????“Pradhan Mantri Jan Dhan Yojna”???????????????????????? 1500 ??????????? 1059 ?????????????????????????????????????????? FI ????????????????????? 14,000 ????? 1 ?????????? 18% ????????????? 2% ????????????????????????????????????????

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?????????????????????? (TVP-VAR) ????? 1970 ?? 2012 ?????????????? GDP?????????? (CAB) ?????????TVP-VAR ???????????????????? GDP???? CAB ??????????????? GDP???? CAB ????????????????????????????????????????????????????????????? 1970 ??? 1980 ?????? GDP???? CAB ???????????????????????? GDP ?????????????? 1980-1992 ????????????????????????? 1971-2012 ???? CAB ??????????????????????????? 1985-1995 ??????????????????????????????????????????????????????????? GDP????C??AB ?????????????????????????????????????????????????????????????????????????????

?????????????????????????????????????????????????????????????????????????????????????????????? 170 ???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????